Case No. 6. Promotion of women's designer clothing store

Project Summary

Advertising budget = $4828
Purchases Total = $38,286
ROAS = 7,93 (without conversions from Instagram subscribers)

*ROAS = total conversion value / advertising cost

About the Project

The format of the store is 2 offline points of sale. The main source of sales is offline

Project Objectives

The increase in the number of orders through the online store

Problems

Large assortment matrix and relatively small budget to advertise each product

Solution

Technical Background
  1. The correct tracking of Facebook pixel events at all stages of the funnel of the online store is configured
  2. E-Commerce in Google Analytics is set up
Ad Account Structure
  1. Conversion Advertising Campaign
  2. Traffic Advertising Campaign
  3. Retargeting
The Target Audience
Different segments of cold and warm audiences are tested.
Formats and Creatives
Continuous work with photo / video creatives and advertising formats

Results

Screenshot 1. Ads Manager with all types of campaigns
Screenshot 2. Conversions sorted by increasing lead value
Screenshot 3. E-Commerce Overview in Google Analytics
Screenshot 4. Associated conversions
Screenshot 5. Associated conversions from paid traffic
Screenshot 6. Associated conversions from Instagram/Facebook subscribers
Do you want the same?
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