Case No. 7. Promotion of an exclusive women's clothing store

Project Summary

Advertising budget = $10,381
Purchases Total = $43,600
Average ROAS = 4,2

*ROAS = total conversion value / advertising cost

About the Project

The format of the store is a showroom with 2 offline points: in Moscow and St. Petersburg

Project Objectives

The increase in the number of online orders in compliance with KPI

Problems

There are no statistics on the launch of paid traffic. Work with bloggers did not pay off

Solution

Technical Background
  1. Landing Page is created
  2. The correct tracking of Facebook pixel events at Landing Page is configured
  3. New high-quality content is made
Ad Account Structure
  1. Conversion Advertising Campaign
  2. Traffic Advertising Campaign
  3. Messages Advertising Campaign
  4. Retargeting
The Target Audience
Different segments of cold and warm audiences are tested
Formats and Creatives
Continuous work with photo / video creatives and advertising formats

Results

Screenshot 1. Ads Manager with all types of campaigns
Screenshot 2. Conversions
Screenshot 3. Messages
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