Case No. 2. Promotion of a youth women's clothing store

Project Summary

Advertising budget = $14,464
Purchases Total = $95,462
MAX ROAS = 32,43
Average ROAS = 6,6

*ROAS = total conversion value / advertising cost

About the Project

The format of the store is a corner in a department store

All photos are professional quality with traced corporate style. Brand is rather famous among the youth

Project Objectives

Stable sales growth through the online store

Problems

New online store without sales statistics

Solution

Technical Background
  1. The correct tracking of Facebook pixel events at all stages of the funnel of the online store is configured
  2. Yandex Metric and Google Analytics with key tracking goals are set up
  3. Dynamic retargeted product feed is generated
Ad Account Structure
  1. Conversion Advertising Campaign
  2. Retargeting
The Target Audience
  1. Look-alike last year's own customer base
  2. Warm audience already interacting with the store
  3. Cold Interest Audience
Formats and Creatives
  1. Ads of different formats have been launched (including dynamic creatives)
  2. All creatives and texts correspond to the corporate style

Results

Screenshot 1. Conversions campaign type
Screenshot 2. Retargeting sorted by increasing order price
Screenshot 3. Conversions campaign type sorted by descending ROAS
Screenshot 4. Conversions campaign type sorted by increasing order value
Do you want the same?
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