Case No. 8. Promotion of a tech women's clothing store

Project Summary

Advertising budget = $17,492
Purchases Total = $140,810
Average ROAS = 8,05

About the Project

Products are sold only on aggregators

Project Objectives

Creating own online retail channel

Problems

No statistics on launching targeted ads

Solution

Technical Background
The correct tracking of Facebook pixel events at all stages of the funnel of the online store is configured
Ad Account Structure
  1. Conversion Advertising Campaign
  2. Traffic Advertising Campaign
  3. Retargeting
The Target Audience
Different segments of the cold and warm audience are tested
Formats and creatives
Continuous work with photo / video creatives

Results

Screenshot 1. Ads Manager with all types of campaigns
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