Case No. 5. Promotion of a business women's clothing store

Project Summary

Advertising budget = $167,164
Purchases Total: $805,730
Average ROAS = 4,82

*ROAS = total conversion value / advertising cost

About the Project

The format of the store is a showroom. The work started from the very start of the project, when there were no sales at all

Project Objectives

Customer acquisition and scaling


A new store without a customer base and quality content


Technical Background
  1. Landing Page is created
  2. Online-store is created
  3. The correct tracking of Facebook pixel events at all stages of the funnel of the online store is configured
  4. High-quality content is made
Ad Account Structure
  1. Conversion Advertising Campaign
  2. Traffic Advertising Campaign
  3. Retargeting
The Target Audience
Over 12 audience segments are tested
Formats and Creatives
Constant work with photo / video creatives and advertising formats


Screenshot 1. Ads Manager №1
Screenshot 2. Ads Manager №2
Screenshot 3. Ads Manager №2. Conversions
Screenshot 4. Ads Manager №3
Screenshot 5. Ads Manager №3. Conversions
Screenshot 6. Ads Manager №4
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