Case No. 4. Promotion of a business master class

Project Summary

Registration cost is reduced by 4 times: from $40 to $8,8

About the Project

Private event for business owners and top managers

Project Objectives

Campaign optimization

Problems

The project economy does not converge. Registration cost is out of range

Solution

Technical Background
  1. The correct tracking of Facebook pixel events at Landing Page is configured
  2. The database of participants of previous events has been collected
Ad Account Structure
  1. General Campaign structure is changed
  2. New Conversion Campaign is launched
The Target Audience
The audience is changed to warmer clients
Formats and Creatives
Creative remains the same as the message is right for the audience

Results

Screenshot 1. Before and after: cost per registration for the event
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