Case No. 10. New Year Dresses Store Promotion

Project Summary

Advertising budget = $515

About the Project

Online store with New Year's dresses

Project Objectives

Test the demand for different models of dresses and attract customers

Problems

  1. Lack of any sales statistics
  2. Short time for launch
  3. Competitive advertising auction before the New Year

Solution

Technical Background
  1. Landing Page is created
  2. The correct tracking of Facebook pixel events is configured
Ad Account Structure
  1. Conversion Advertising Campaign
  2. Traffic Advertising Campaign
The Target Audience
Ads are focused on 1 segment of the cold audience due to the timing of the project
Formats and Creatives
Continuous work with photo and video creatives

Results

Screenshot 1. Ads Manager with all types of campaigns
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